From the obscurity of the fourth tier in English football to pushing for a place in the Women's Super League, Newcastle United have had an eventful few years.
"We have to be ambitious," says manager Becky Langley, as she leads the club in its second season in the second tier. "This club needs this team in the WSL as soon as possible."
When Langley first took charge six years ago, as part of her role at Northumbria University, the Magpies operated independently with the support of the Newcastle United Foundation.
They were plying their trade at Druid Park - a claustrophobic ground, where football would be played to the sound of intermittent airplanes flying overhead such was its proximity to Newcastle Airport.
Langley enlisted help from her grandmother and mother to wash the players' bibs, while her family were occasionally needed to help collect money at the gates.
But that all changed following the club's takeover in 2021.
New co-owner Amanda Staveley revealed a five-year plan for the women's side to reach the top tier and in August 2022 the team officially became part of Newcastle United football club, allowing Langley to become the full-time manager.
One year on they turned professional - a landmark moment which was sandwiched between back-to-back promotions - and last season they came a creditable fifth in their debut year in the second tier.
Yet if they are to fulfil their target of reaching the top flight within five years, time is running out.
"The aim is to be as bold as possible," said Langley.
"We have spoken about [it] internally, we have got our aims and externally we don't want to heap too much pressure on."