"I'm here to win" was the simple message from Josh Kerr as he prepared to defend his 1500m title at the World Athletics Championships in Tokyo.
It's neither bravado nor boasting, just the quiet conviction of an athlete who can look at his medal haul in the past four years and see World gold, Olympic silver and Olympic bronze glinting back at him.
"It feels exactly what it's supposed to feel like," said the 27-year-old Scot of his preparations. "It feels like I've earned it.
"It feels like I know what I'm doing and I'm just looking to execute a similar plan to 2023, where I go out and I take the race and win it pretty dominantly.
"You have to make sure you respect the competition's abilities but I'm feeling very confident."
A fierce competitor and good race strategist, Kerr is also a deep thinker and took time out to process the magnitude of his achievement in Budapest when he got the better of bitter rival Jacob Ingebrigtsen.
He explained: "When you win one of these and you finally get to that gold medal spot, everyone asks how it feels and has it sunk in?
"It took me a while to figure out. What it meant to me was; what standards do I need to raise in my life to allow this to be a trend and not a one-off? What do I need to do to be a world champion in the way that I train, the way I travel, the way I sleep, the way I eat, all of that stuff.
"I took four or five months analysing each part of my life and tried to see where I could make little gains, so that you go into a championship with no kind of stone left unturned.
"You're trying to narrow the gap between the great days and the good days. It's a very relaxing feeling knowing that the work's been put in and you're going to go out and execute, lay it all on the line and see how the chips fall."